商品敘述：

Pricing Segmentation and Analytics is a five-chapter book written by Tudor Bodea, Assistant Professor in the Operations Group at the University of Groningen, and Mark Ferguson, Professor of Technology and Management at Georgia Tech''s College of Management. The book was published by Business Expert Press in 2012. The pricing of products and services is among the most important decisions directly impacting the bottom line of any business. This book presents a highly methodical approach to pricing analytics, applying a set of tools that use historical sales data and mathematical optimization to set and update prices offered through various channels in order to maximize profit. The authors guide both students and professionals on how to identify and exploit pricing opportunities in various business contexts. The book''s appendix explores the commonly used tool of logistic regression, specifically dichotomous logistic regression. Major topics include: linear and logistic regression models for dichotomous response variables, the estimation of dichotomous logistic regression models, the logit link function and the odds ratio, and the quality of the fit of a dichotomous logistic regression model.

涵蓋領域：

Market segmentation;Marketing strategy;Pricing;Quantitative analysis;Sales promotions

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